Rob Clark has made a profession out of being tall. When the 6’4” father of 4 determined to depart his job in Michigan through the pandemic, looking for place to dwell that was not as locked down, he and his household got here up with the concept to grow to be social media influencers. They dreamed up the identify That Tall Household. “We’re tall,” says Clark. “If we stroll right into a room, individuals discover us.”
That was in March of 2021, and Clark had no job provide. He and his spouse Rachelle determined to promote their home and make a go of it. “We had 18 months to dwell off the fairness from our home,” he says.
Fortuitously, Clark’s earlier background in social media paid off, and the present took off. In the present day, the household—now primarily based in Greenville, In poor health. —has 2.2 million followers on TikTok, Instagram and YouTube, the place they doc their lives as a taller than common household. “I’ve seen that on YouTube or social media, should you watch households, it begins to really feel like you realize them,” he says.
They’re at the moment bringing in about $100,000 a 12 months from their social media endeavors, with about $1,000 to $3,000 of their month-to-month earnings coming from TikTok’s Creator Fund. The household has labored with manufacturers akin to Meta, Nickelodeon, Warner Brothers, Toronto Raptors, Walmart, Sam’s Golf equipment, and CROSSNET, the four-way volleyball sport. “It’s form of insane, actually, to assume we might doc our lives and make an excellent residing at it,” says Clark.
In essentially the most profitable of the household’s movies on YouTube, Clark’s eldest son, Carter, who’s 7-feet tall, is standing within the entrance yard, and relations take turns operating and trying to give him a high five. That video had 170 million views once we spoke in January.
“Everybody all the time asks what my gear is,” he says. “Each single video was made on my iPhone. An $18 ring mild I purchased from Amazon has been my solely funding.”
Clark says he’s been making movies since Carter was two years outdated. The household, residing in Canada on the time, did a 30-day street journey that they documented in movies. All informed, they’ve made about 700 movies, he estimates.
“In the end it ebbs and flows,” he says of the household’s video making. “If the children are busy with a sport, the content material shifts slightly bit. We work it round our life.”
When TLC approached them, he says, they handed. “We knew our life must revolve round that,” he says. “We wish to run a enterprise that works for us.”
Residing in a small city the place they stand out due to their peak, the household typically fields questions from individuals inquisitive about turning into social media influencers.
“Virtually each school scholar desires to be an influencer to a point,” he says. “My 13-year-old daughter will, surely be the largest influencer within the household. She simply will get it. She already has her personal accounts that do very properly.”